if you are sending out e-mail newsletters to students

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BtoC business For BtoC businesses, decide how to send email newsletters by taking into consideration the lifestyles of your subscribers . company employee An office worker checks his/her email three times a day . "8am" when I gather information before starting work "12 noon" - enjoying information gathering during work breaks After returning home from work, you are taking a break at home at 9pm. Housewife or househusband If you are targeting househusbands or stay-at-home dads, send emails between 1pm and 3pm, as housewives get up early in the morning to make breakfast for their family, do housework like cleaning and laundry, and then have a break in the afternoon .

In the evening or at night, your partner or children will come nauru email list 100000 contact leads home and be busy preparing dinner and a bath. Therefore, send emails to housewives or househusbands in the early afternoon. Students The timing of when students check their emails is similar to that of company employees. However, they often enjoy chatting with friends on their way to work or during their lunch break, which reduces the rate at which they open their emails. Also, they cannot check their emails during part-time work hours.



Therefore,, try to send them after 9 p.m. However, sending e-mails too late at night may lead to complaints. Therefore, it is best to refrain from sending e-mail newsletters late at night. 2. BtoB business For B2B businesses, make sure to send out your newsletter during business hours (8:00-18:00). Mynavi TECH+ provides marketing support to IT and manufacturing companies, and has found that the open rate and download rate of materials vary depending on the time of day the newsletter is sent, as follows: People can read the newsletter on their way to work at around 8:00, but this does not lead to downloads of materials because they are on the move.