See the potential of communication channels and how to integrate digital
marketing experiences with sales in the corporate world.
B2B businesses are constantly changing due to advances in technological processes. As a result, companies are adapting to changes in order to communicate more efficiently with the industry and distributors.
In this environment, digital marketing and sales in the b2b market have become a necessary tool for having a consolidated brand.
In 2021, digital media investments in Latin America grew by almost US$10 billion (around R$50 billion), according to eMarketer.
A study by Grand View Research predicts that the global B2B e-commerce market will grow by 20% annually by 2030. Given this reality, generating a quick, simple and easy shopping experience has become a necessity for all types of business.
Digital sales - b2b sales
Digital Marketing and Sales for the B2B Market
The numbers represent the consumer profile in the post-pandemic manufacturing email list scenario, which saw the closure of physical stores and an increase in the number of online orders, positively impacting B2B business prospects and creating opportunities for growth in this market.
In this context, the internet has emerged as a powerful tool to connect sellers and buyers more efficiently in a period of low economic activity.
E-commerce for companies
B2B e-commerce has the ability to offer a fast, accessible, timeless and self-service channel for businesses. To achieve this, it is essential to deliver more effective, modern solutions with more agile methods of interaction in corporate business.
By 2025, 80% of B2B sales are expected to occur in the digital environment, driven by positive experiences in the B2C market. However, for this to happen, companies' online processes must be structured.
It is concluded that this will contribute to the digitalization of businesses with the premise that, if it seeks greater productivity, it will in fact provide better results for those involved, whether buyers or suppliers.
b2b sales - ecommerce
In this time of transformation, the main challenge is to integrate digital marketing and sales experiences.
But how to do this?
How can digital platforms be used to generate opportunities and promote business?
Digitalents ─ a consulting , training and headhunting company ─ in partnership with ESPM , offers the course “Digital marketing and sales for B2B” – click here and see!
This training aligns professionals and business leaders with best digital practices and solutions for new online tools that will take businesses further.
The classes are aimed at professionals from B2B segments with little or no experience in digital marketing, from various segments, who are looking to grow their careers by updating concepts in one of the most dynamic areas of the market.
Therefore, it is recommended for professionals from different sectors and who work in the corporate world and need to stay aligned with the demands regarding new technologies.
