Two years later marketing email list has become vastly different in comparison to previous years. The marketing seems to be very nimble as it continues to find new ways to change and adapt. Here are 8 Digital Media and Advertising predictions and trends to keep an eye on in 2022:
Podcasting
In addition to videos and blogs taking up majority of the content of businesses and brands online, we are also witnessing the rise of podcasting. Strict lockdowns globally during the pandemic resorted to people working remotely. As a result, people explored the innovative and extroverted sides of themselves by speaking about a variety of issues on their podcasts.
People investigated topics such as social controversies, brand or business recommendations or merely different interests they may have. Podcasts are a great way to engage with a larger audience that is normally difficult to reach and allows for monetization and advertisement. Partnerships can be made between brands and podcasters, as the platform is huge and is projected to grow further into 2022.
AR/VR Marketing Campaigns
Augmented Reality (AR) and Virtual Reality (VR) has become increasingly popular and is predicted to become the basis of operations and interactions in the years to come.
AR/VR working with the Metaverse provides an infinite world of possibilities. Brands are already taking advantage of this, allowing users to gain a further understanding of behind-the-scenes operations and the intricacy of the processes that make their product.
It’s been clearly stated that the AR/VR platforms plan to monetize their services with mass marketing and advertising. This is great news for businesses, allowing them to reach a larger market. AR/VR continues to unravel its true potential and you don’t want to miss out!
Web 3.0
There is a consensus about the power and versatility of the online space, but we are close to another great change to the web. Web 3.0 allows smaller projects to challenge larger corporations such as Google, Amazon, and Facebook. Mason Nystrom from Messari provided greater insight by stating that a “much greater level of freedom, decentralization, and democracy for individual users, content creators, and projects” will be achieved by its implementation.
This means that individuals and businesses will gain full ownership and control of the content they create. Web 3.0 will ultimately allow marketers to control their own data and privacy with the removal of centralized authority.
AI Content Generators
AI evolution is not only confined to its capabilities, but rather its ability to mimic human behavior by understanding the psychological and emotional aspect of humans such as triggers, likes, dislikes etc.
With the help of AI, we will be able to generate effective content, based on recent popular posts. It will not only be able to identify millions of posts at once, but also the keywords, designs and other elements that make posts successful. The main question that is concerning marketers, however, is how this will influence the involvement of marketers.
Metaverse
Mark Zuckerberg has created a digital interactive space, that many people have only prophesized about. The Metaverse is a digital-space that allows you to virtually explore and interact with almost anything. From playing basketball in the Bahamas or interacting with people from across the globe, the possibilities are endless.
The Metaverse has plans to add virtual shopping with brands of all sizes across all industries and has already started trials. This is something marketers need to become interested in, as the benefits far outweigh any foreseen disadvantages.
