Car brands struggle to reach younger audiences who rarely engage with traditional advertising. Swedish carmaker Skoda wanted to change that with a Christmas TikTok tailored to a youthful demographic.
Their Christmas conversion choir video was short, to the point and brought smiles to millions of viewers’ faces. The message, for viewers to reconsider their choice of car brand, was clearly heard, with their cost per click dropping 387% compared to average ad costs. Over 50% of viewers were in the 18-24 business target audience.
Cygnus Education: Growing Student Enrollment with TikTok
TikToks are a great marketing option for education businesses targeting young adults for college courses, test prep, or career training. Cygnus Education created a TikTok ad campaign that fits perfectly into prospective students’ feeds, including a call to action.
In a single campaign for a large online university, Cygnus enrolled 488 new students by advertising data driving prospects to a lead generation form. The ads were relatable, created in partnership with influencers who knew what would resonate with their audience.
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Alerts viewers to message you via TikTok Messages. When you're connected to respond.io, you'll be able to automatically respond, qualify leads, manage them in respond.io, or integrate them with a CRM.
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