Farmers, distributors and farm owners – like everyone else – use the Internet to look for products and services that make their daily work easier. They are at different stages of the marketing funnel. Sometimes they are looking for tips, sometimes they have questions about their work, and other times they are looking for SPECIFICITY. Wojtek Dudek writes about this investor database in the text:What are users looking for in the agro industry? Analysis of queries regarding machine partsor Anna Topczewska in the text:The agro industry on Google – how and where to communicate with it?.
Google Ads allows you to reach your audience when they are actively looking for solutions. For the agricultural industry, this is a huge opportunity to:
increase the visibility of products such as agricultural machinery, seeds and fertilizers,
reach local, regional and international customers,
build brand awareness among key agro market players.
Why is Google Ads a great tool for agriculture businesses?
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