What is the difference between Buzz Marketing and Viral Marketing?
But be careful not to confuse Buzz Marketing with Viral Marketing. Despite some similarities, the objectives are distinct.
The first focuses on brand visibility through dialogue between consumers and positive social recognition. Having social relevance and the brand being discussed, including in the media, is Buzz.
In short, the focus is on the brand, which has been talked about for a long time.
In Viral Marketing, the goal is to reach a lot of people in a short period of time. Making a campaign go viral quickly is the goal.
Through Viral Marketing it is possible to make content popular with little investment as well, however, in this case, the focus is only on that specific campaign.
Find out what the mental triggers of Buzz Marketing are
As we said, one of the Buzz Marketing tools is the use of mental triggers.
Behind every campaign that becomes a topic of conversation there is an analysis of behavior and its effects. According to Mark Hughes, there are six triggers that should be used in the Buzz Marketing strategy.
For a campaign to generate positive buzz, it is necessary to make good use of the triggers described below.
The Shocking Surprises Everyone
It is one of the most used Buzz Marketing triggers. Anything that is shocking generates comments.
Great care must be taken not to produce an action that is so shocking that it generates negative comments. The goal should be to shock in a positive way.
Being hilarious is healthy
It is also widely used because everyone likes things that make them smile. After all, making someone laugh always makes a good impression, doesn't it? But be careful with unfunny jokes. Leave the "pavê uncle" mode turned off.
Understanding what your target audience likes is the best preparation for using this trigger.
The Extraordinary always attracts
This is the moment when you highlight what is unique about your product or service. Bragging is something that few people do, so do it. Just don't come across as arrogant.
Try to make your brand look amazing! That's the trick.
Show how being Unusual is good
Showing yourself to be different from other competitors is the purpose of this trigger. But it really has to be outside the known mold.
But don't sell cute kittens by saying they're bunnies, if you know what I mean. Nobody likes to be fooled.
Discuss the Taboo, but choose how to approach it carefully
Is there a better way to generate debate than talking about a “forbidden subject”? Definitely not.
This trigger is ancient and is practically part of human DNA. But be telegram data careful: demystifying taboos is different from generating rivalry.
A little professional help to develop a good marketing strategy always comes in handy.
Secret (not revealed at first)
If there's anything that attracts more attention than a secret, it hasn't been discovered yet. This trigger is fantastic.
Working on curiosity is a good way to build a friendly relationship, as it encourages participation to “discover” what is secret. It is worth using this trigger.
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