Building an Email Marketing List

[JoynobAkter]

Getting your content in front of your ideal readers requires building an email list to match with digital PR and social media marketing efforts.

The tools I recommend are MailChimp, ConvertKit and Campaign Monitor or Aweber or Active Campaign.

A tip to start with? Choose the cheapest solution that offers basic features features of our advertising database needed to achieve your goal. You can move on to advanced tools later.

Among the objectives of your email marketing activity we will have: increasing brand awareness, customer loyalty, generating traffic on the contents published online.

As for content, you can propose blog articles that invite to read the full content on the site, show videos or podcasts. Generally, you have 3 types of email campaigns available:

General newsletters for the entire email list
Communications reserved for certain segments
Automated welcome messages or other
#6 Keyword research and brain storming
At this point, you will have dozens of ideas in your mind for your posts or videos to record, but to create great content you must remember to stay aligned with the strategy identified so far.

Create an editorial calendar, then move on to the keyword research phase for each identified pillar content. How to do it?

Brainstorm to identify topics and keywords
Use a keyword research tool like SEMrush to select the best ideas.