Facebook and Instagram Ads: Lead Campaign Setup

[JoynobAkter]

You need to bring the most qualified contacts possible. Both for B2B and B2C I tell you that landing pages always do a great job. These allow you to:

Educate the person and stimulate/excite him more;
decide whether to be more/less incisive on lead acquisition (open or closed forms);
perform A/B testing and analyze Heatmap Analytics;
track multiple objectives within the landing page to better segment the conversion funnel (click on the call-to-action, popup form opened, lead acquired) and create even more selective custom audiences.
Facebook and Instagram Ads: Shop Campaign Setup
In e-commerce, landing pages are used much less and in situations such as specific product launches, seasonality, events. In order not to add an extra touchpoint in the purchasing process, it is much better to make the the usage of instagram database site pages optimized in landing style .

Always remember that the results also depend on the time you have available and the complexity/cost of the service you are promoting. Facebook and Instagram Ads setup
SETUP 1: Start Campaign or BYA, Build Your Audience (that's what I call it, eh!)
This is the first campaign that will serve to warm up the engines and build your audience of interested people. Here you use a lower budget and you can use the campaign types:

Brand awareness
Facebook Lead Ads
With a small budget you can reach a lot of people, analyze the most active target and start defining your audience for subsequent campaigns thanks to Facebook Ads Custom Audiences .

For lead generation you can start with Lead Ads , without landing pages, and attract people by focusing on bonuses or gated content to download. In this way you can get easy leads, far from the intent of signing up but reusable later. For the shop, Brand Awareness campaigns are excellent : you show your ads to as many people as possible at very low costs.