Verification increases credibility and visibility, as verified accounts are more likely to appear in searches and recommended content. Request verification through your TikTok settings by meeting engagement and authenticity requirements.
(Optional) Connect TikTok to respond.io
TikTok Business Messaging is in beta and is not currently available on respond.io for organizations registered in the United States.
Business accounts in the European Economic Area, Switzerland, and the United Kingdom cannot use the API to manage or send direct messages.
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Connecting TikTok to respond.io streamlines your communications, allowing you to automate responses , receive messages from all channels , and integrate with CRM systems and third-party tools to convert leads faster and keep them engaged.
3 Common Mistakes to Avoid When Using TikTok for Work
When setting up an account, it’s important to be aware of these engineer data common mistakes to avoid.
Image showing 3 common mistakes on TikTok Business: using a personal account, same content on all channels, one-sided communication
Using a personal (creator) account instead of a business account
Some businesses might consider maintaining a creator account to capitalize on trending music and sounds and get more organic reach. But as a business, if you're going to sell, you absolutely need advertising and analytics.
Post the same content on all channels
Another common mistake is to use TikTok in exactly the same way as you would use social media channels. TikTok is a short-form video platform, not a social media platform, and viewers visit TikTok for different purposes than they would on social media.
While some videos posted on Facebook and Instagram can be repurposed for TikTok, you won’t get the best results if you post the same content on all three channels. Pay attention to TikTok style and trends to make sure your content resonates with your audience.
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