Persona in the agro industry: who do we address agricultural marketing to?

[nusaiba128]

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17.01.2025
5 min read
Strategy
Persona in the agro industry: who do we address agricultural marketing to?
Contents
What does my experience tell me? That understanding a persona in the agro industry is not as easy as it may seem. Due to the specifics of the industry, the values ​​​​represented by the target group and the way purchasing decisions are made, marketers have a real challenge. As a result, multi-level strategies are created. But more about that in a moment. If the other side of your marketing activities is the broadly understood agro industry, this text is for you!

What is worth knowing about the agro industry?
The agro industry is one of the most dynamic and demanding sectors of the business owner database economy. I have to admit that it is also one of the most interesting, constituting a real marketing challenge. Why? It is all because of the contrasts. Agro is distinguished on the one hand by its deep roots in tradition, but at the same time by its growing openness to modern technologies and innovations. The recipients in this industry are people who very often combine multi-generational experience with the need to adapt to rapidly changing market and environmental conditions. These are people with clearly defined needs, clear priorities and large demographic diversity. They make purchasing decisions not only based on product features, but also on the real experiences of users and the influence of people from their environment.