Tools and Platforms: Where Do We Operate?

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Conversion attribution – the process of assigning value to the various touchpoints a customer has with an ad on the way to the final conversion. Attribution helps you understand which elements of an ad campaign contribute the most to achieving business goals and allows you to optimize future marketing efforts. In other words, conversion attribution lets you know which channels are performing the best.

Platforms likeGoogle Ads, Meta / Facebook Ads and LinkedIn Ads are the main tools used in performance marketing, allowing you to implement performance campaigns with clearly defined goals, such as increasing brand awareness, acquiring new customers or sales.

Google Ads (formerly Google AdWords) is an advertising system that allows advertisers to display paid ads in Google search results, on the Google Display Network, on YouTube, or inside mobile applications. Google Ads campaigns can focus on specific actions, such as downloading an application, filling out a form, or making a purchase in an online store. The analytic vk database al tools available in Google Ads allow for precise conversion tracking and real-time campaign optimization. Various bidding strategies, such as maximizing conversions or target ROAS, allow for precise management of advertising campaign activities.