The creator belongs to the “self” and “order/control” axis. They are distinguished by creativity and imagination, and are interested in creating things of lasting value. The creator archetype also fits innovative brands. You represent it if your products are to be perceived as solid and unique. This brand archetype is represented by LEGO, a brand that consistently communicates that its doctor database products develop imagination, thanks to which (nomen omen) they build self-confidence and their own secure future.
Main Desire: Creating Things That Have Lasting Value
Goal: To have a vision that is put into action
Main concern: mediocrity of vision
Gift: Creativity, Imagination
Direction of striving: independence and chaos
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