Don't wait until the end of the year or around Christmas to thank your supporters. With donation campaigns and fundraising events that last all year long, it's important to show your appreciation regularly. Personalize each "thank you" email with their name, and be sure to let your donors know that you'll be sending them campaign updates and news about other events in the future.
Best practices for email marketing
Not only should you make sure to include a clear call-to-action button that links to your donation page or blog, but your email should be formatted properly for mobile and desktop.
Also, be sure to create an attention-grabbing subject line to grab the attention of your email list so they open the email. Personalize the email to let potential donors know that you care about their contributions, b2b email list and be clear and to the point about what you want your audience to do, especially when it comes to soliciting donations.
Email Marketing Tools Every Nonprofit Needs
StoryLab.ai
Use StoryLab.ai's Email Copy Generator and create better email copy .
Simply enter what you want to write about and the AI Copy Generator will give you suggestions/ideas. You never have to start with a blank page again. StoryLab.ai is your brainstorming companion to create great copy faster.
You can start with a free trial and get 25 free rides. per ride you get about 5 copy ideas. Those 125 email copy examples can get you a log. if that's not enough, you can go for the paid version and get 250 rides for just $7 a month.
Check out what Email Copy Generator can do for you.
Email Copy Generator by StoryLabAI
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MailChimp
This email marketing tool offers nonprofits a 15% discount and a 10% security discount when you add two-factor security authentication.
When you first sign up for MailChimp , they automatically start you off on their Forever Free plan , which allows you to send up to 12,000 emails/month to 2,000 subscribers. Once you upgrade to the monthly plan (which your discounts may apply to) you can have up to 50,000 subscribers and unlimited campaign sends.
With their easy-to-use drag & drop campaign builder, you’ll be able to add images, text, videos, and all your branding elements and use one of the 1000 templates MailChimp has built into their system. If you need help, MailChimp has a huge library of FAQs and learning resources on everything from templates to list building, as well as 24/7 email and chat support.
Omnisend
Omnisend Email Marketing Tool
Omnisend ’s free plan covers 500 monthly email sends to up to 250 contacts and gives you access to the platform’s advanced features, including pre-built automation workflows, unlimited segmentation, and robust analytics capabilities.
Omnisend’s Standard plan starts at just $16 per month and expands your reach to 6,000 monthly emails and up to 500 subscribers, while the Pro plan lets you reach up to 500 contacts and send unlimited emails. Paid plans also allow you to use free SMS credits that you can use to text your contacts globally.
Omnisend’s main strengths are its fantastic email and SMS automation features. These include easy-to-use email and form builders with large libraries of pre-built templates. These are both drag-and-drop, with simple interfaces to help generate signups and get more conversions.
Finally, Omnisend’s 24/7 support is where the tool really shines. Their award-winning support team has an average response time of less than 5 minutes, meaning you can get your questions answered very quickly.
Octopus Email
EmailOctopus for non-profits
EmailOctopus is a simple, easy-to-use email marketing platform that offers nonprofits a 20% lifetime discount. The generous free plan covers your first 2,500 subscribers with pricing starting at just $24/month for larger lists.
Both plans come with a library of customizable templates and a drag-and-drop editor for creating eye-catching emails. You’ll also be able to create landing pages and pop-up forms to increase your subscriber count. The time-based automation feature lets you set up automatic welcome messages to greet new subscribers and longer email sequences to encourage them to become donors.
You can also segment your mailing list using custom fields and campaign activities. This means you can identify your most active subscribers or most engaged donors and send them more targeted messages. Nonprofits can also take advantage of unlimited account users with a choice of administrator, manager, analyst, and accountant access levels.
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