As we’ve seen, Instagram Guides have become a powerful tool for retailers and shopping centres to boost their presence on this popular platform. Numerous brands have recognised their potential as an effective way to highlight their products, tell engaging stories and provide users with an immersive shopping experience.
As we know that saying it is not the same as doing it, in this last section, we will show you outstanding examples of retailers and centers that have already successfully adopted the Guides in their strategy so that you can see first-hand content options that you can then apply to your business.
As Cancelas Shopping Centre (Santiago de Compostela, Galicia) This centre has more than one guide on its profile. The last one, a Publications Guide, proposes the best films on the billboard for the Film Festival through video posts saved from the Instagram account of Cinesa, a company dedicated to film exhibition present in the shopping centre.
Instagram Guide of As Cancelas Shopping Center
Centro Comercial Centro Oeste (Majadahonda, Madrid) This centre has a guide on its profile, of the Publications Guide type. It proposes gift options for Mother's Day, through image posts saved from the Instagram account of various operators present in the shopping centre.
Instagram Guide to Centro Oeste Shopping Center
Parfois – Places Guide The fashion and accessories finland email address company is one of those that makes the most of this feature. It collaborates with influencers to create Places Guides, in which content creators suggest restaurants, cafes, museums and locations of their choice in a specific city.
Zara – Publication Guide Even the giant belonging to the Inditex group has succumbed to the power of the Guides. In this case, it uses the Publication Guide feature to show together old posts related to the launch of its beauty line.
Zara's Instagram Post Guide
Calcedonia – Product Guide Finally, the Italian company opts for the Product Guide option to display a catalogue from which the user can directly purchase the products shown there thanks to a direct link below each section.
Calcedonia Instagram Product Guide
By following all these tips and examples, you are most likely ready to create effective Instagram Guides that will increase your company's visibility . If you have any questions about how to plan the content of your guides or prepare a long-term social media strategy, at Bannister Global we can help you with a plan tailored to your needs and challenges in communication and marketing.
