The key element here is: getting ahead in time.
What does that mean exactly? Well, you certainly don't want them to leave before taking a specific action. This could be leaving an email address, completing a survey, making a purchase, or something similar.
When you consider yourself a salesperson, you may wonder why you would retain someone who wants to leave – they certainly won't do what you want them to do anyway.
However, this may not be entirely true.
You are there to persuade him. Yes, that is correct. To convince him that what you are offering him is something he surely needs or that what he needs to do is very important.
Put yourself in your visitors' shoes.
The situation is as follows.
You see a particular product, you like the features, but the price is a bit higher than what you planned to set aside for that product. A second before you click the “X,” a discount offer appears that now makes this product ideal for you in every way.
In that case, you will definitely buy the product and even have that good feeling that everything turned out just as you imagined.
That's exactly what your customers think, so why shouldn't it be in your favor?
This is now more than enough reason to turn to the options offered by using exit-intent popups, right?
So, let’s see how you can retain your visitors and create a great user experience!
1. Offer help over the phone
Visitors may also nigeria phone number library leave your website because they couldn't find their way.
You should always keep in mind that all content, such as calls to action, should be tailored to the capabilities of your audience. Some people may deal with it more easily and some may find it very difficult, and this is something to pay special attention to.
Of course, you can't always know where a particular visitor will encounter a hurdle. That's why it's important to show them that you're there for them and that you'll guide them. A visitor may want to make a purchase but isn't clear about where they can pay, find different options, etc. Their next intention would be to leave that website and look for another one that's easier for them to understand.
This is where your exit intent pop-up comes in, offering to call you and answer your questions.
This is an important part of customer service.
If you tailor it completely to the capabilities of your target audience, rest assured that people will know you appreciate them and they will appreciate it too.
For example, HubSpot allows visitors to contact the sales team or customer service by leaving a phone number. This way, they show that they are willing to help at any time.
2. Offer help and start a live chat.
Another option you can offer to help a visitor is through .
When it comes to poptin , you can do that through the Conversion Code area.
poptin conversion code for exit-intent popup ideas
3. Offer a discount
Offering a discount can be a great way to keep visitors on your website. The discount can encourage them to continue making a purchase.
The fact is that the higher the discount, the easier it will be for customers to ultimately decide to buy. But even if you offer a discount as low as 5%, 10% or 15% off the existing price, it can certainly have a big effect when it comes to conversion rates.
The discount offered is also subconsciously seen as a privilege, and with copy, you can really present it as such.
If you are a Shopify user, when using poptin your discount can be redeemed directly.
You can send a coupon to your users in three different ways:
Simply activate the “Thank You Screen” and type in your message with the coupon code.
poptin coupon code for exit intent popup ideas
With Poptin integrations, you can connect with your current marketing platform. Then, using the platform, you will be able to send an email with the coupon code.
You can send a coupon code using Zapier's Gmail integration.
In the example below, you can see how the Uniqlo brand offered a discount with the help of a pop-up. An attractive design also contributes to the effectiveness of the offer.
uniqlo example of exit intent ideas
4. Offer a small gift
If you sell a particular product, you can offer a suitable gift that will make it even better or a nice token of your appreciation to your customers.
You can also offer the option to pay for one product and get the other for free or a 2+1 action.
Of course, be sure to check which of the options is best for your business.
Additionally, you can offer free shipping.
People generally don't like paying for shipping, no matter what the cost of shipping itself is. This always seems like an extra and unnecessary expense to them, so if you have the ability to realize this, free shipping is a very tempting idea.
Free delivery or similar convenience always seems like something you shouldn't miss out on. Here's an example from the Oka brand.
Emerging ideas with exit intention, a good example
5. Show a survey
Exit-intent popups can also be used to offer visitors a survey. While it won’t directly lead to new sales, it can play an extremely important role in increasing sales in the long run.
Simply ask them why they don't want to buy a product, or better yet, what they would add or subtract from a particular product.
You can use a copy like Oops, it seems our product wasn't right for you. Please tell us what you'd like to see improved?
Leave a space below the copy where the buyer can respond or ask some specific questions to get exactly the answers they are looking for.
This feedback will help you understand why visitors did not choose to purchase and you can use it to improve your product and make it much more attractive.
You can see how Zen Mountain does this. After the main question, there is a kind request to visitors to help them with what needs to be improved.
Zenmountain example of emerging ideas with exit intent
6. Display a pop-up window urgently.
When it comes to sales, the urgency effect often has a huge impact on people.
Generally, most people have that fear of missing out . You can use that FOMO moment to your advantage. Various promotions and discounts or signs like “Soon out of stock” or “Only two more available” encourage people to make a decision to buy as quickly as possible.
This way, you don't give them time to think too much and end up forgetting to buy.
Make sure to add the key benefits of your product to such a pop-up to present it as a great opportunity that may not be available in the next moment.
Flash sales like this one on Iart for example can significantly increase conversion rates.
Example of exit-intent pop-up site
7. Show testimonials
Testimonials are the best social proof because seeing other users who have already purchased your product makes you appear trustworthy as a seller.
That's why it's important to introduce your satisfied customers. This way, you build a certain reputation and credibility.
Before visitors leave your website, you'll chime in with plenty of positive experiences and encourage them to think again.
8. Use the human element
Exit-intent popups can also be a great way to show the human element. Today we live in a world where everything is automated, saved responses, and chatbots are constantly being used, so it’s good to allow for human-to-human contact.
With the help of pop-ups like the one in the example below, you can build much stronger relationships with customers because people naturally connect much more with other people than with bots and robots.
