1 – Objective
The objective is the key to the business and the first step to creating a digital plan, because before starting or continuing any business, you need to know where you want to go. The objective will help define which retail email list instruments will be necessary to put the actions into practice in search of results. By outlining your objective, you will be able to set goals. Be careful not to get lost among so many objectives. For each stage of the business there is a different objective, so identify what stage you are at and what your focus will be to outline the digital plan.
When it comes to digital marketing, we cannot forget about producing content for your business. Posts, texts, articles, photos, and videos are what will strengthen communication with your target audience. Therefore, you need to invest in the way you connect with your audience. Investing in content production is essential for your digital marketing, in addition to strengthening your business in organic searches on search engines. It is important that you focus on quality content. Be careful with excessive sales or advertising texts. Propose topics that will meet the needs of your audience, that clarify doubts, present solutions, innovations, etc. The material needs to be rich in content and diverse, without losing focus on your business.
3 – Communication channels
Within your digital planning, you need to address the ways in which you want to communicate with your audience. Therefore, you need to identify them and, most importantly, know where they are. This will allow you to direct your communication. But keep in mind that you need to diversify this contact. Don't prioritize just one channel and leave another outdated. In the information and mobile age, your business needs to be present on all fronts where there is context with your product and audience, whether on social media, email, phone or WhatsApp.
4 – SWOT Analysis
The technique helps to specify business risks, assisting in strategic planning to identify strengths, weaknesses, opportunities and threats related to market competition, thus favoring decision-making. With it, it is possible to visualize internal and external factors that will help or hinder the achievement of objectives. The advantage is that the SWOT analysis will help to have broad knowledge about the market and the business itself, in addition to facilitating the analysis of your company from other points of view.
